BY Gautam Sharma / Nov,3 2017

Mobile App Development – How important is it for Start-ups?

How many people own smartphone in the world?

If you had to guess, would you say half of the world at least? According to a new Digital in 2017 Global Overview report from We Are Social and Hootsuite, almost two-thirds of the world population owns a mobile phone and more than half of the world population own a smartphone.

Moreover, Internet Retailer states that 60% of global mobile consumers use their mobile device as their primary or exclusive internet source. Smartphone presents an opportunity for high penetration to reach out to potential customers for start-ups as well as well-established companies alike. The above stats clearly show us how mobile application can be fruitful and productive for all businesses, especially the start-ups.

Android and iOS are the two platforms in the market with most presence. Most firms aim to present their product and service on both the platforms, following the process of android app development and iOS app development. They develop these apps either by building an in-house development team or outsource the development process to the mobile application design company. It is recommended for start-ups to focus more on android app development as they possess the advantage of having the largest customer base and also requires fewer guidelines to follow prior to launch. This makes android apps easier to launch.

So whether you go with Android or iOS, let’s look at 5 ways mobile app development can boost your business:

1. Expansive customer base

All business firms, especially start-ups reap benefit from wide demographic reach provided by mobile applications. This was validated by a recent stat from ComScore stating that 80% of consumers use smartphones to shop regularly. You can develop your customer base and, in fact, expand it exponentially if you leverage the benefits of mobile applications correctly keeping your product/service and your target audience in mind. Mobile apps, especially ones integrated with social media, can work wonders for start-ups and can expand their customer base exponentially without the need for heavy capital investment.

2. High Visibility and Accessibility

It’s a huge challenge for start-ups to compete with established firms initially as no one is aware of their presence in the market. Mobile applications provide them with an opportunity to penetrate deep and reach out to current as well as potential customers and help create brand awareness by letting people know of their presence in the market. They also provide a big boost to your business’s accessibility by letting customers have easy access to your products/services and one-touch access to your contact information.

3. Excellent medium to engage with customers

Mobile apps can prove to be an excellent medium to establish a two-way connection with your current as well as prospective customers. It gives you an opportunity to tackle their issues in real-time and gain further information about their personas such as demography, location and many more details that are vital to your marketing campaign.

4. Increased Customer Loyalty and Retention

Tiny steps like offering rewards, discounts and easy access to information to your users can go a long way in building customer loyalty. Offer rewards to your customers when they download your app, user service, or even engage with you. This provides value to customers and enhances customer loyalty. Mobile apps can help customers connect intimately to your business, thereby strengthening customer relations and boosting customer loyalty.

5. Increased ROI

For any business, the ultimate goal is in the form of generating revenue and increasing ROI. Mobile Applications serve as a great tool to make the business profitable. Apart from the above-mentioned points that contribute increasing in revenue, a sound mobile business and marketing strategy can help you increase your ROI and make your business stand apart from conventional ones. Investors always look to invest in ideas and firms that are tech-friendly and mobile apps are tech-friendly and trendy in the current market.

You may have a good number of reasons not to opt for a mobile app, but before you make a final call, consider the prospects, benefits and the impact of the mobile application on your business for a bright future.

If you own a start-up and looking to explore your prospects in the mobile app business, get in touch with SearchNative, a premium mobile application development company in India that is professed in custom mobile app development for start-ups as well as established firms.

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